Men in Advertising

May 2024

About a week into my second stay in the Philippines, I was walking through a department store in a local mall. Something seemed off, but not in a bad way. The atmosphere was somehow different beyond the things brought about by being in a developing Southeast Asian country rather than the United States.  I dismissed it from my mind and continued searching for some light beach clothing.

Walking down another aisle of clothing I turned the corner and found myself looking at a clothing advertisement featuring handsome young man. More specifically a young, Western … white man. Glancing up, I saw a similar larger advertisement up on the wall of the store. That’s when it struck me. I had not seen advertising featuring a white man in the United States for many years. Perhaps even over a decade. There were other advertisements displayed that did not feature young, white Western men. There were also young, white Western women. Young Korean-looking men and women were also featured in advertisements.

The Philippine culture and society equates light skin with beauty. My personal views run exactly opposite, as I consider darker-skinned people to be more beautiful. Disclaimer. I am a very light skinned American man of northern European descent. My views are personal preferences, nothing more. They are not a political or ideological statement, nor do they attempt to assign value or worth to people. However, it was a positive experience to see someone who looked like me being represented in public … instead of being cancelled out of society and blamed for all the ills in the world. It also struck me how 40 years of increasing condemnation of white men, and men in general, in the West had taken its toll on me. I feel guilty simply mentioning this, even though it is simple truth and I should have no reason to feel guilty about it.

It speaks volumes to me that I am more appreciated in a nation on the other side of the world, than I am in the nation where I was born, in which I lived and paid taxes for 45 years, and in whose military I served and fought for 27 years.  It shouldn’t be that way. Travelling to a distant land on the other side of the planet proved that to me.

I don’t care to hear any stories about advertising outliers that still include white men. There are always exceptions. They don’t change the very clear and obvious exclusion of white men over the years. I can also already hear the counterargument that I am simply benefitting from a racial bias in place here. Perhaps that is so. I didn’t make that bias, nor do I even agree with it. I am simply a guest here with no horse in the race. As I said before, I find darker skin more attractive. I do feel more accepted here though … so I believe I will stay. In the words of nomad capitalist Andrew Henderson, “Go where you are treated best.” If you feel fine in the West, then remain in the West. I wish you the best there. As for me, I will heed Andrew’s words.

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Diversity, Equity and Inclusion. Officially defined as policies and programs that promote the representation and participation of different groups of individuals. Except it doesn't include white men. It specifically excludes them while silencing them by calling them racist or misogynists if they object. It organizes traits of the rest of the people according to a notional victim status, with those higher up in the hierarchy gaining privilege at the expense of those below. Grifters calling themselves DEI experts and consultants have extracted millions of dollars from business and government offices promoting this divisive traitism. Reducing social cohesion makes people easier to control. Working in a diverse setting increases, rather than decreases, the breakdown of social trust, even within the same socio-economic class.

Men Going Their Own Way. A general philosophy (not a movement) of men focusing on themselves, rather than playing the rigged Western game of engaging with women and losing their assets and children to them through a legal system biased against men. As with all philosophies, there are some elements that are more radical.

Judging, elevating or favorably treating others by physical characteristics, or traits. Replaces racism due to the fact that there is only one race, human.

The overriding view that women are strong and independent, don’t need men, and are more competent and wiser than men. Men are to realize and admit that they are both inferior and toxic.

Giving too much attention and affection, whether through gifts, compliments, or acts of service as a way of seeking validation from someone else.

Instead of accepting responsibility and facing the uncomfortable situation head-on, the deflectors will try to move the focus from themselves, usually by passing the blame onto someone or something else.

Individuals are confronted with two choices, both of which have negative results. The choices are framed to produce an emotional response in the person, forcing them to choose or look bad. The individual will fail, no matter what choice they make. The abuser will use this as leverage to further manipulate the victim by depicting them as weak, flawed or ineffective.

The manipulative process by which individual or collective freedom of choice and action is compromised by agents or agencies that modify or distort perception, motivation, affect, cognition and/or behavioral outcomes. The person being mind controlled is not aware of the influence process, nor of the changes occurring within themselves. They believe they are acting according to their own choices.

A declaration of an intention or determination to inflict punishment, injury, etc. to frighten and emotionally force a person to do something.

The intentional manipulation of another person’s emotions to induce feelings of guilt. It is a form of emotional blackmail that is often designed to manipulate other people by preying on their emotions and making them feel responsible for something they are not.

Using sarcasm and put-downs to increase fear and self-doubt in the victim. Manipulators use this tactic to make others feel unworthy and therefore defer to them. Manipulators can make one feel ashamed for even daring to challenge them or say no.

Attempting to establish a perceived close bond with someone very quickly to overcome their natural caution and use them for money, resources or work. This is often involves a quick push for friendship or intimacy.

A manipulative tactic where someone portrays themselves as a victim to gain sympathy, attention, or caregiving. The goal is to make the person eliciting pity seem like a victim, which can make it easier to get what they want without being seen as a bad guy. This is because people are naturally inclined to help those they pity.

A woman is simultaneously a victim and empowered, until something happens. Then she chooses which state benefits her the most.

A woman is simultaneously a victim and empowered, until something happens. Then she chooses which state benefits her the most.

A Chad is a stereotypical alpha male. He is depicted as attractive, successful, muscular, cocky and very popular among women. He has a tendency to play the field and will not commit to any woman.

An enabler of a highly narcissistic person or someone with narcissistic personality disorder (NPD). A flying monkey is an agent who acts on their behalf.

Projection involves taking an unacceptable part of oneself, disowning it, and placing it onto someone else. The manipulator describes the victim and paints them in a light that more accurately portrays the attacker himself.

Toxic amnesia is a tactic where the perpetrator pretends to not remember abuse, betrayals, lies, and other hurtful and dysfunctional behaviors they've engaged in. Its a form of gaslighting. Its purpose is to make you doubt your perceptions and memories.

Narcissistic rage can be triggered by various situations, such as criticism, perceived rejection, or being ignored. The reaction is often extreme and disproportionate to the event or comment, as the narcissist's fragile ego struggles to cope with the perceived attack on their self-image.

Triangulation is when a toxic or manipulative person, often a person with strong narcissistic traits, brings a third person into their relationship in order to remain in control. There will be limited or no communication between the two triangulated individuals except through the manipulator. It may appear in different forms, but all are about divide and conquer, or playing people against each other.

The action or practice of lavishing someone with attention or affection, especially in order to influence or manipulate them.

Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs, or behaviors. This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort and restore balance.

To gaslight someone means to manipulate another person into doubting their own perceptions, experiences or understanding of events. ~ American Psychological Association

Because their sense of self is determined by what others think of them, narcissists use relationships for self-enhancement. Everyone must feed them. In addition, they seek validation and attention in their public and professional life. Other people are used as objects in order to provide their supply. For example, they may need constant compliments or applause, more status and money, or may check their appearance in the mirror several times a day. ~ Psychology Today

Fraud that targets people belonging to a particular community or group, typically that in which someone pretends to be a member of the group in order to gain the trust of others.

Second Attack
Second Attack
First Attack
First Attack
Initial Dispositions
Initial Dispositions
ZSU 23-4
ZSU 23-4 Anti-Aircraft Gun
TOW Missile
TOW Anti-Tank Missile
T55 Tank
T55 Tank
SA7
SA7 Surface to Air Missile
M113
M113 Armored Personnel Carrier (APC)
M48 Tank
M48 Tank
Hawker Hunter
Hawker Hunter Jet
BTR-50
BTR-50 Armored Personnel Carrier
BM21 Stalin Organ
BM21 Stalin Organ
Howitzer
Howitzer
AT7 Anti-Tank Missile
AT7 Anti-Tank Missile
AT3 Sagger Anti-Tank Missile
AT3 Sagger Anti-Tank Missile
120mm Mortar
120mm Mortar
AT4 Anti-Tank Missile
AT4 Anti-Tank Missile

Moreover if your brother sins against you, go and tell him his fault between you and him alone. If he hears you, you have gained your brother. But if he will not hear, take with you one or two more, that ‘by the mouth of two or three witnesses every word may be established.’ And if he refuses to hear them, tell it to the church. But if he refuses even to hear the church, let him be to you like a heathen and a tax collector.

A religious leader uses valid verses or concepts from the Bible about following and obeying God to generate enthusiasm in people, then misdirects that obedience to himself as a representative of God. The group believes they are following and obeying God, but in reality are obeying the leader.

A fictional, exaggerated version of an opposing viewpoint, especially one that is intentionally created to be easy to dismiss or argue against and to make one's own argument seem stronger. Straw man arguments can be made unintentionally, but most are made on purpose to make the other side seem evil, incompetent, or extremist.

The religious leader distracts members from mentally registering what he is doing.  Screaming praise to God when something he proclaimed does not come to pass.  Acting like a bad thing is really a good thing.  Just keep talking and talking and talking, while ignoring that nothing is happening. It is the same thing politicians have done successfully for years.

The leader calls members flattering adjectives or nouns, like righteous, holy, or saint.  These are often vague and difficult to define, so the member feels the leader’s superior knowledge has recognized something good in them.  Conversely, if the leader later withdraws this praise, the member is eager to toe the line to recover it.

Manipulation of a person or group's emotions in order to make them believe something is factual (or false) in the absence of any evidence. The manipulator tries to draw on the recipient's inward feelings such as fear, pity, or joy with the goal of convincing them that the statements being presented are true or false.

Essentially a black-and-white worldview with the leader as the ultimate moral arbiter. This creates an atmosphere of guilt and shame, where punishment and humiliation are expected. It also sets up an environment wherein members spy and report on one another. Through submission to the guilt-inducing and impossible demand for purity, members lose their moral bearing.

The use of jargon internal to (and only understandable by) the group. Constricting language constricts the person. Capacities for thinking and feeling are significantly reduced. Imagination is no longer a part of life experiences, and the mind atrophies from disuse.

The process whereby the group becomes the ultimate arbiter and all nonbelievers become so-called evil or non-people. If these non-people cannot be recruited, then they can be punished or even killed. This process creates an us-versus-them mentality that breeds fear in followers who learn that life depends on a willingness to obey. This is when individuals merge with the group’s belief.